Categories: Updates & News

To introduce the business environment of the UAE to global audiences, the UAE is launching a film series

As part of its ongoing partnership with VICE Media, the UAE Government Media Office has launched a series of inspiring short films designed to show the world the UAE’s vibrant and supportive business environment.

A modern, vibrant, and multifaceted nation is portrayed through language, art, music, innovation, and creativity in the It’s Possible series. The six short films tell engaging stories about living, learning, working, creating, and growing in today’s UAE through the eyes of residents from a variety of backgrounds, and from across the emirates.

The It’s Possible short film series celebrates the Emirates in a creative but informative way, according to Alia Al Hammadi, Deputy Chairperson of the Media Office of the UAE Government. “The UAE has been a destination for successful and aspiring people over the past 50 years.

According to her, As a global destination for living, working, creating, and investing, the UAE exhibits an extraordinary array of diversity. The series shows how more than 190 nationalities live and work together in harmony and safety.

Clips feature artist profiles who discuss their creative inspirations, ideas, and philosophies, as well as why art is a medium through which they express their identities, reflecting the pluralism and diversity that define the UAE’s society and culture. The video features artists Tarsila Schubert and Majd Alloush, as well as painter Maisoon Al Saleh.

A panel of four food professionals highlights the variety of flavours available in the UAE and the country’s status as a magnet for international cuisines. There’s an Emirati chef whose job allows him to combine his love of food and travel with his job as an oyster farmer in Fujairah, an Ethiopian coffee roaster, and an Egyptian barbecue pitmaster.

Vega, head of Khalifa University’s Research and Innovation Center, discusses her role in developing clean energy solutions, while Sky Kurtz, CEO of Pure Harvest, explains how hydroponics can address the triple threat of food security, water conservation, and economic diversification. Ayesha Sharafi, a spacecraft propulsion engineer on the Hope Probe, discusses the importance of inspiring youth to pursue STEM careers.

There are many languages spoken in the UAE, including Arabic, English, Urdu, Hindi, and Tagalog. The United Arab Emirates is also a place where creativity finds new forms, whether based on the mime work of the deaf actor Abdulsalam Zourob or the books of the local author Annabel Kantaria.

There are no better facilities or tournaments than those found in the UAE. The region is also home to athletes breaking down barriers and giving opportunities to those with special needs, like adventurer Khalif Al Mazroui, UAE national team midfielder Areej Al Hammadi, and special needs coach Holly Murphy.

Shah Faisal

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